As our skin ages it becomes thinner and more easily damaged. Whilst men’s skin ages at a slower rate than women’s, men’s skin is oilier and up to 20 percent thicker than women’s leading to larger and more prominent pores and deeper wrinkles.

Skin ageing is caused by a reduction in elasticity and loss of collagen. Sun damage is a leading factor in skin ageing – UV rays weaken collagen and elastin which keep skin elastic and plump. Consider using a moisturiser with a built in sunscreen throughout the year to reduce UV damage in addition to dedicated sun cream in the summer months.

Wearing sunglasses in the sun is also wise. The skin around the eyes is very delicate and is often the first area to show wrinkles. Sunglasses with provide an additional layer of UV protection and prevent squinting which can cause wrinkles.

Fight Ageing SkinDrinking enough water keeps the body and skin hydrated and can help you look healthier. The British Dietetic Association recommends drinking 1.5 to 2.5 litres per day.

Encouraging cell turnover with products containing Alpha Hydroxy Acids (AHAs), such as Zirh Clean, to help remove dead skin cells and encourage new growth leaving the skin looking fresh and youthful.

It’s safe to say that anti-ageing creams aren’t miracles in a jar that will make wrinkles immediately disappear forever. What they can do is even out the skin tone, improve the health of the skin with anti-oxidant vitamins A and C and improve the appearance of fine lines and wrinkles.

The range of men’s anti-ageing products are formulated specifically for our oilier skin and the rigours of daily shaving. Women’s products, contain a lot of oil for their drier and thinner skin, which can irritate our skin and clog pores.

We hope with these tips and a few well chosen products you can enjoy a more youthful look for years to come.