So you already know that straight leg, dark, indigo wash jeans are one of the most versatile and jeans to invest in, but what if you still can’t find the best fit for you? Timothy Edwards and dedicated expert in the denim industry Donna Ida, tells us her top tips to find the finest fitting pair of jeans and how to care for them.
If you’ve been to every high street or designer store and not found the perfect jeans, don’t be disheartened. Donna recommends to be open minded: “Always visit a denim specialist and be open to the suggestions the assistant makes. Like any garment all jeans are essentially the same – two legs, five pockets, but the magic is in the individual fit.”
Major UK department store Selfridges has a new ‘Destination Denim’ floor, which includes the longest denim wall in Europe, stocked full of all the latest designs from around fifty brands such as Levi’s, Prps to Nudie Jeans. Expert advice is always on hand, plus special denim stylist sessions, alteration service and designer appearances.
You’re in the fitting room and you’ve got a pair on you really like, but they’re a bit too long, why not consider taking them to a tailor to get them looking just right.
“Alterations can give you the perfect jeans. Think about adjusting the waistband or slimming the legs – small adjustments are not unusual,” Donna says. “When having your jeans hemmed make sure the tailor always measures them from the back of the leg, i.e. at the edge of the bottom of your shoe, otherwise they may come back too short.”
Looking after your denim is really important, in order to keep the denim from fading too much and becoming out of shape. Donna warns to always read the care instructions: “Most premium jeans are best washed COLD, that’s cold and not 30 degrees. Any warmer and you are damaging the fabric.”
If you’ve invested in a pair of expensive raw, selvedge denim, try to go as long as possible before you wash these. Some denim ‘purists’ and enthusiasts go as long as 18 months before washing theres! If you want to keep the colour fresh for longer, it’s best to hand soak and wash your raw jeans in the bath instead, using cold water and a tiny amount of gentle detergent, or a special denim soap such as Sugar Cane Soap – Vintage Wash & Premium Care Detergent for best results.
Most of all, Donna insists on having fun with your denim: “The traditional five pocket jeans now come in a myriad of colours, patterns and fabrics. Just wear them with a simple white tee”.