Trend Focus: Blue Hues

Men around the world breathed a sigh of relief when the runways in Paris, London, New York and Milan sent models out in an array of blue hues for Spring/Summer 2013. Not only does the colour have its masculine connotations and wearability factor, it presents an opportunity for men to experiment with bolder shades of blue, other than traditional navy and sky blue.

On the runway, designers such as Paul Smith, Dior Homme and Gucci took on a timeless sartorialist superiority look, with Periwinkle blue or rich sapphire-coloured, sharp suits. Kenzo, Burberry and D&G chose to go brighter with a range of floral, orient and Aztec prints in turquoise and electric blue.

For many whose wardrobe is full of navy suits or light blue shirts, refresh it with vibrant hues of cobalt to mix wear with what you have already. The colour is very versatile and can be worn effortlessly alongside other key pieces including white shirts, grey tees and black and brown accessories. For summer, loafers are the best smart shoe to wear with blue suits or chinos.

For the cautious, try a pop of blue with a plain blue t-shirt, shoes or a bag. If you want to embrace this trend full on and flex your fashion balls, head to toe blue works equally well, or mix it with other equally bright hues such as orange and lime for a colour blocked effect – this would be a statement for social events and any up-and-coming weddings you’re planning to attend this spring/summer.

If you’re planning a holiday this year in sunnier climes, choose patterned shorts, shirts and tops mixing a plethora of blue shades, just make sure to wear one piece at a time.

Look to the high street for the latest affordable and new blue hued looks; H&M, Topman and Reiss have some great pieces to update your wardrobe, whilst ASOS have a range of blue suits perfect for the office and events.

Denim Clinic: Top Tips For the Perfect Jeans

So you already know that straight leg, dark, indigo wash jeans are one of the most versatile and jeans to invest in, but what if you still can’t find the best fit for you? Timothy Edwards and dedicated expert in the denim industry Donna Ida, tells us her top tips to find the finest fitting pair of jeans and how to care for them.

If you’ve been to every high street or designer store and not found the perfect jeans, don’t be disheartened. Donna recommends to be open minded: “Always visit a denim specialist and be open to the suggestions the assistant makes. Like any garment all jeans are essentially the same – two legs, five pockets, but the magic is in the individual fit.”

Major UK department store Selfridges has a new ‘Destination Denim’ floor, which includes the longest denim wall in Europe, stocked full of all the latest designs from around fifty brands such as Levi’s, Prps to Nudie Jeans. Expert advice is always on hand, plus special denim stylist sessions, alteration service and designer appearances.

You’re in the fitting room and you’ve got a pair on you really like, but they’re a bit too long, why not consider taking them to a tailor to get them looking just right.

“Alterations can give you the perfect jeans. Think about adjusting the waistband or slimming the legs – small adjustments are not unusual,” Donna says. “When having your jeans hemmed make sure the tailor always measures them from the back of the leg, i.e. at the edge of the bottom of your shoe, otherwise they may come back too short.”

Looking after your denim is really important, in order to keep the denim from fading too much and becoming out of shape. Donna warns to always read the care instructions: “Most premium jeans are best washed COLD, that’s cold and not 30 degrees. Any warmer and you are damaging the fabric.”

If you’ve invested in a pair of expensive raw, selvedge denim, try to go as long as possible before you wash these. Some denim ‘purists’ and enthusiasts go as long as 18 months before washing theres! If you want to keep the colour fresh for longer, it’s best to hand soak and wash your raw jeans in the bath instead, using cold water and a tiny amount of gentle detergent, or a special denim soap such as Sugar Cane Soap – Vintage Wash & Premium Care Detergent for best results.

Most of all, Donna insists on having fun with your denim: “The traditional five pocket jeans now come in a myriad of colours, patterns and fabrics. Just wear them with a simple white tee”.